Privacy Policy

1. Information We Collect

Personal Information

We collect information you provide directly to us, such as when you:

• Create an account or make a purchase
• Subscribe to our newsletter
• Contact us for customer support
• Participate in surveys or promotional activities
• Apply for wholesale accounts

This information may include:

• Name and contact information (email, phone, address)
• Payment information (processed securely through our payment partners)
• Order history and preferences
• Communications with our customer service team

Automatically Collected Information

When you visit our website, we automatically collect certain information, including:

• IP address and device information
• Browser type and version
• Pages visited and time spent on our site
• Referring website information
• Cookie and tracking technology data

2. How We Use Your Information

We use the information we collect to:

• Process and fulfill your orders
• Provide customer support and respond to inquiries
• Send you order confirmations, shipping updates, and other transactional communications
• Improve our products, services, and website functionality
• Send marketing communications (with your consent)
• Prevent fraud and enhance security
• Comply with legal obligations
• Analyze website usage and performance

3. Information Sharing

We do not sell, trade, or rent your personal information to third parties. We may share your information in the following circumstances:

Service Providers

We work with trusted third-party service providers who assist us in operating our business, including:

• Payment processors (Stripe, PayPal, etc.)
• Shipping and logistics partners
• Email marketing platforms
• Website hosting and analytics services
• Customer support tools

Legal Requirements

We may disclose your information if required by law or if we believe disclosure is necessary to:

• Comply with legal processes or government requests
• Protect our rights, property, or safety
• Protect the rights, property, or safety of our customers or others
• Investigate potential violations of our terms of service

4. Data Security

We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include:

• SSL encryption for data transmission
• Secure payment processing through PCI-compliant providers
• Regular security audits and updates
• Access controls and employee training
• Data backup and recovery procedures

However, no method of transmission over the internet or electronic storage is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.

5. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to enhance your browsing experience and analyze website usage. Types of cookies we use include:

• Essential Cookies: Required for basic website functionality
• Analytics Cookies: Help us understand how visitors use our site
• Marketing Cookies: Used to deliver relevant advertisements
• Preference Cookies: Remember your settings and preferences

You can control cookie settings through your browser preferences. Note that disabling certain cookies may affect website functionality.

6. Your Rights and Choices

Depending on your location, you may have certain rights regarding your personal information:

Access and Portability

You can request access to the personal information we hold about you and receive a copy in a portable format.

Correction and Updates

You can update or correct your personal information by logging into your account or contacting us.

Deletion

You can request deletion of your personal information, subject to certain legal and business requirements.

Marketing Communications

You can opt out of marketing communications at any time by:

• Clicking the unsubscribe link in our emails
• Updating your preferences in your account settings
• Contacting us directly

7. International Data Transfers

Your information may be processed and stored in countries other than your own. We ensure appropriate safeguards are in place to protect your information in accordance with applicable data protection laws.

8. Children's Privacy

Our services are not directed to children under 13 years of age. We do not knowingly collect personal information from children under 13. If we become aware that we have collected such information, we will take steps to delete it promptly.

9. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this policy, comply with legal obligations, resolve disputes, and enforce our agreements. When information is no longer needed, we securely delete or anonymize it.

10. Updates to This Policy

We may update this privacy policy from time to time to reflect changes in our practices or legal requirements. We will notify you of material changes by posting the updated policy on our website and updating the "Last Updated" date. We encourage you to review this policy periodically.

11. Contact Us

If you have questions about this privacy policy or our data practices, please contact us:

12. Jurisdiction-Specific Rights

UK/EU Residents (GDPR)

Under the General Data Protection Regulation (GDPR), you have additional rights including:

• Right to object to processing
• Right to restrict processing
• Right to lodge a complaint with supervisory authorities
• Right to withdraw consent at any time

California Residents (CCPA)

California residents have specific rights under the California Consumer Privacy Act (CCPA), including the right to know what personal information is collected and how it's used, and the right to delete personal information.